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(Above: Front side of post card to the MIT community and one of the three Hubway station posters around campus.)

MIT’s Parking and Transportation Office came to me for help in branding their commuting program. To begin I helped them solidify the brand strategy, brand personality, and target audience which led to the brand’s vibrant and modular look and feel. As well as leading the branding initiative, I illustrated the graphics and designed all collateral, then worked directly with vendors to produce them. Finally, to help the office staff get the most out of their new brand I provided them with a brand guide.

My leadership role helped the team achieve an MIT Excellence Award, one of MIT's highest staff awards, for saving the Institute over $1M that year.

(Above: Front and back of brochure)

I conceived the idea for the pocket garden map to inspire the MIT community to discover the living gems on campus and relax and revive. As well as designing the brochure, I photographed and researched the gardens' history, and I worked closely with the MIT Gardeners and Landscape Architects to create the plant lists.

I worked with the MIT Facilities directors, fleet managers, and vendor to design a vehicle decal that let the community know that this vehicle uses BioDiesel fuel.

As part of a suite of branded design collateral for the MIT Department of Facilities, I designed this brochure for the MIT community to use as a quick reference of the services offered by the department.